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CommercialFoundationAutumn 2026

Go-To-Market & Growth

Hosted by R3i Ventures — Commercial

You own a segment, a message and a budget. You will build the positioning, run outbound and content against it, measure honestly, and present what worked, what did not, and what you would spend the next pound on.

Skills assessed

PositioningICP definitionCampaign executionAttributionCommercial writing

The six sprints

Each sprint has one named outcome. Your mentor signs it off, sends it back with written challenges, or fails it — the same three options the permanent team gets.

  1. W1

    Segment & ICP

    Outcome — A named, reachable segment with evidence it has the problem.

    10 hrs · 3 tasks

    • Analyse won and lost deals

      Research

      Where do we win, and against whom?

      4 hours

    • Define the ICP

      Build

      Firmographics plus the trigger event.

      3 hours

    • Reachability check

      Review

      Can you actually build this list? Prove it.

      3 hours

  2. W2

    Positioning & message

    Outcome — A message tested against five real buyers.

    10 hrs · 3 tasks

    • Competitive positioning

      Research

      What we are, against what alternative.

      4 hours

    • Write the message

      Build

      Three variants, materially different.

      3 hours

    • Buyer message test

      Review

      Five calls. Note which words they repeat back.

      3 hours

  3. W3

    Build the campaign

    Outcome — A campaign live in market with tracking that works.

    10 hrs · 3 tasks

    • Build the assets

      Build

      Sequence, landing page, one content piece.

      5 hours

    • Wire up tracking

      Build

      Verify attribution before launch, not after.

      3 hours

    • Launch review

      Review

      Compliance, tone and legal check before send.

      2 hours

  4. W4

    Run & iterate

    Outcome — Two documented iterations based on evidence, not vibes.

    10 hrs · 3 tasks

    • Run week one

      Build

      Daily monitoring; no changes for 72 hours.

      4 hours

    • First iteration

      Build

      One change, stated hypothesis, measured.

      3 hours

    • Second iteration

      Build

      Same discipline. Compounding, not thrashing.

      3 hours

  5. W5

    Measure honestly

    Outcome — A results read that survives a sceptical CFO.

    10 hrs · 3 tasks

    • Pipeline attribution

      Research

      What it actually sourced versus influenced.

      4 hours

    • Cost per opportunity

      Build

      Fully loaded, including your own time.

      3 hours

    • Counterfactual check

      Review

      Would this have happened anyway?

      3 hours

  6. W6

    Commercial review

    Outcome — A next-pound recommendation the commercial team can act on.

    10 hrs · 4 tasks

    • Write the results memo

      Build

      What returned, what didn't, what's next.

      4 hours

    • Dry run

      Review

      Rehearse the sceptical questions with your mentor.

      2 hours

    • Commercial review

      Present

      Present to the commercial leadership team.

      2 hours

    • Case study writeup

      Build

      Publish to your FutureFit skills passport.

      2 hours

Ready to take the track?

Applications close two weeks before the Autumn 2026 cohort starts.

Apply now